One thing that I’ve found with working with business owners over the years is it’s very rare that there’s a new client comes to me, and they have no idea what content marketing is anymore. The truth of the matter is, most of my clients have been in business for a while, they have attended seminars or something somewhere, and for the most part they’re aware of what a video blog is, what a blog is, what a podcast is. Meaning that content marketing is being used for quite sometime, people are consuming it, they’re very aware it exists. However, they’re finding that they stopped in creating their own they tell themselves they’d do it, and months came going passed and passed and passed and the calendar sheets are coming off…..
