How To Get You Earning The Most You Can In Your Industry While Working With The People You Absolutely Love And Having The Money And Fulfillment From Your Business

Let’s make sure that the market that you’re marketing to is the right market.

So there’s a couple of things to know, one is if you believe your offer is for everybody, that
makes you a generalist. And generalists don’t make as much money as specialists.
Meaning that, specialists become awesome at fixing a certain kind of problem
and then people come to them to fix that certain kind of problem.

the reason why that returns a great ROI to them is that 1- their prices are higher, 2- the people that come to them have a problem that they’re desperate to fix.

In this episode we cover what makes for a profitable market.

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