Warning .. this is a little bit of a rant 😤
I just saw a sponsored add on FB promising that if I click the link I’ll receive :
3 Tips to strengthen my core & a yoga routine.
I clicked the link and a video page popped up.
Yet …. there were no valuable tips or routine …
Instead … I received a 30 min sales video selling a digital yoga workout program
With great optimism, I fast forwarded looking for what the advert promised .
However …
I never found it 😔
Instead a pop up showed itself offering the yoga routine for …
Cost $37US
I though to myself,
“Hmmmm… perhaps this will be a cool workout and this company does not know a better way to market “
and I clicked the $37 buy now button
And on the next page I was greeted with ..
shipping & handling costs
An additional $17US to ship and handle a digital product 🙈😂
$17 to send an email 🙈
——
There is no need to trick our marketplace with false promises and hidden costs.
If this brand actually had a short yoga routine and 3 tips ( as promised ) before they pitched me,
And simply priced their digital product at $54
They would shift out of ..
The ‘dark side’ of the force marketing into the ‘light side’ of the force marketing
& I would have purchased their product.
—
When we market from the ‘dark side’ and use ALL the tricks,
we are in the frequency of scarcity.
As we believe we need to trick people to buy our stuff,
And this comes from lack and not abundance.
In the ‘light side’ of marketing and selling, we are grounded in Abundance and Service.
We have great honour and integrity and treat our market with respect.
This ‘light side’ frequency shifts us into more abundance.
Because it comes from abundance and true service.
—
The old ways of marketing are becoming obsolete.
Our earth is evolving and purging out businesses that use ‘dark side of the force’ systems.
I’m watching more & more businesses struggle,
& one of the reasons, is a lack of honour and integrity in their marketing.
If we say we are IMPACT driven and here to make a difference …
We need to come from the ‘light side of the force’ with all parts of business!
We need to STOP:
✖️Over promising & under delivering
✖️Using false claims like Normally $1000 now $197
( especially if it’s the launch of a New product that has never been sold before –
Because to have a “normal” price, we need to have sold it at that price first … right ?
✖️ Hiding costs in S&H on digital & automated products when it costs nothing extra to send them in auto responder funnels.
( and yes this software does come with a cost, but it’s not $17 per email 😉)
✖️Making false claims about our own results and fibbing about our results.
There is no need to pretend we have achieved more than we have –
this often leaves us with a vibe of Shame & guilt and being worried about being ‘found out’
And that frequency blocks sales.
✖️Using false positioning – eg: taking photos or videos at rented out locations to appear to have a wealthier life than we actually have.
✖️Telling people we did something extra ordinary in a short time….
without telling them the skills we already had when we achieved that goal in record time.
eg : Saying I made 7 figures in my first 12 months of business …
but not mentioning that there was 10 years of business growth in other industries and skills acquired that contributed to that apparent ‘over night magical success’
And not sharing the true profit left over from that 7 figures made.
Because revenue means very little when profit margins are low
This type of marketing has people NEW to business,
with potentially less ‘sales’ skills than the person marketing their program,
invest money they ‘do not have’ into their products,
because they believe they can help them magically make $1million in 12 months too!
Yes,
We make a Sale!!!
But we don’t make a difference!
And we mess up our industry, because the market becomes skeptical of genuine offers 🙈
—-
We need to SHIFT TO:
✔️ Telling the truth
✔️ Underpromising & Over delivering
✔️ Give true value in our marketing & build genuine trust in the marketplace
✔️ Care, and I mean truly CARE about our market and treat them with respect
✔️Only sell someone a product that is right for them
✔️ Sell for impact, not just profit
✔️ Only share results we have maintained
If you too have noticed the old ‘tricks of the trade’ are no longer working on you.
And you too desire to see more businesses do business in greater integrity.
Please comment below with a
“INTEGRITY PLEASE”
Let’s all take a greater stand for greater service, and make the world an even better place 🙏
Be, Do & Have it ALL
💜
Gaby
P.S
If you would like to activate more ‘light side of the force’ business codes..
Here is 5 days free access to my ‘Impact Empire Activation’ :
https://gabykowalskiglobal.com/ie-act-replay
