The importance of storytelling that when it comes to marketing, it’s not just about talking about your “What” ,”what it is I do”, it’s not the direct stuff that really pulls in the interest in the market, its stories that do. It’s connection through stories that pulls in your market and has them buy into your message. And there’s a way to do it and a way not to do it, and it’s actually understanding that just like in every story there’s characters and there are certain characters that we fall in love, with that have us like the story.
In your marketing you want to be a character…
