It basically comes down to befriending your market nothing more, nothing less. Befriending your market in a way that they like, they trust you, and they want to spend more time with you (work with you), and they actively refer more people to come and work with you. You’re building up a tribe, so it’s making your Market your Tribe. People that are brilliant in maintaining relationships also have the formula for succeeding in marketing, it is all about making your market your friend.
